| Follow seasonal themes.
Make sure each season is highlighted in your store and key
displays are decked out with products from whatever festive
occasion may be at hand. |
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| Use products wisely.
Don't just set a bunch of products on a shelf. Use the products
together to create a small scene or to illustrate the items'
versatility. If you have a bunch of baskets, fill them with
items. If you carry collectibles, fill an antique cabinet with
them instead of simply setting them on some glass shelves. |
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| Color coordinate. Make
the colors in your display and products flow from one display to
the next. Don't set a bunch of warm wood antique furniture filled
with candles and lamps next to a display filled with
electric-green children's themed items. |
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| Strive for originality.
Make displays unusual. Show the customers something they have
never seen before. Set a dining room table scene outdoors filled
with products from your store (just for the day of course). Or
bring a garden scene indoors full of fake trees and scattered with
Christmas lights. Set the stage for the customer. |
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| Plan easy access.
Customers can't buy if they can't shop. Make your display areas
easy to shop. Try to think of every situation: mothers with
children, shoppers with large or oversized packages and so on. |
|
| Show off those one-of-a-kind
items. Don't be afraid to put a specialty item out into a
display but remember to highlight it. Center other items around a
large antique hutch or use an oversized beeskep to show off spring
and summer specialty foods. One thing to remember, however,
always be prepared to sell the item. |
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| Scatter favorite items. If
you have an abundance of woven napkins, don't keep them all in one
central place. Drape a few throughout the store. Items like these
add color and diversification. |
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| Use everything. If you sell
lamps, light them. If you have food, serve it. If you sell dishes
and flatware, set them out on a table. Don't let items simply sit on
a shelf. Make them do something. |
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| Follow your theme. Each
store has a certain ambiance regular customers come to love. Meet
those expectations. A store that sells casual country gifts should
follow a casual country motif. A store that sells contemporary gifts
should follow a similar decor. |
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| Open every door. Don't let
products with doors, drawers or any other kind of appendage go
unused. Fill them or drape them. |
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